Abstract
Michele Welliver, assistant professor of communications, and Matthew Rousu, Dean of the Sigmund Weis School of Business, had an article published in the Sales Education Foundation Annual report titled, “Creating Value: Can a High School Sales Competition benefit your Professional Sales Program and Recruiting Efforts?” Aligning with the “Sales Renaissance” theme for the 2023 edition, their article shares their experience with the HS sales competition held on campus, which is now going into its third year.